Back To School CSR by Senheng Electric KL Sdn Bhd

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Project Overviewx

On January 29, 2026, Senheng Electric KL Sdn Bhd and ABARO collaborated to bring the ‘Back To School CSR’ program to SK Bandar Tun Razak 2, Kuala Lumpur, Malaysia. As part of meaningful CSR activities, this initiative reflects a practical corporate CSR idea that supports Senheng’s ESG goals while creating direct impact within the local community. By easing the financial burden on families, the program empowered students to begin their school year with renewed confidence and readiness to learn.

Children lined up quietly, some in worn-out shoes, while others had never owned a proper pair before. Through ABARO’s dedicated CSR support, 100 students walked away feeling valued, prepared, and excited for school. Each child received:

• School bag carries books safely with pride every day
• School shoes support confident steps to school daily
• School socks keep feet comfortable throughout school hours
• Stationary set helps students stay ready for learning

This initiative highlights Senheng Electric KL Sdn Bhd’s commitment to ESG-driven CSR activities in Malaysia, aligning corporate values with tangible community outcomes. It demonstrates how businesses can turn CSR intentions into measurable impact. For ABARO, it marks another meaningful milestone as a school shoes brand supporting impactful CSR collaborations that uplift young lives.

With ABARO’s full-service CSR support from sourcing to delivery, the program was executed seamlessly. That day, 100 children received more than just school essentials, they gained confidence, dignity, and a stronger motivation to succeed. For corporate organisations, this CSR activity showcases how the right partnership can strengthen brand purpose while delivering real social impact.